Northshore Town Center

Identity and branding development for Northshore Town Center in Knoxville, Tennessee. Created logo and stationary package as part of the identity. Also developed branding elements such as: a "vision booklet" to portray the developers concept for living here, pocket folder to hold materials and to reinforce the brand image, as well as inserts highlighting the site plan for the overall development, available lots and a one page overview. A website and ad campaign were designed to connect with the home buyer and portray the nostalgic image of the neighborhood.

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